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Everything you get — and exactly
Golf newsletter for your course
Everything you get — and exactly
how little it takes from you.
A biweekly country club golf newsletter written specifically for your membership. Here’s what’s included, how it works, and what you can add on as your club grows into it.
The process
01
Tell us what you want to move
Once a month — a quick email or short call with your head pro. What just arrived in the shop, what you have a surplus of, what your members have been asking about, what’s been moving well and what hasn’t. The more you tell us about your floor reality, the more targeted the content.
~15 minutes of your time per month
02
We write it — with real golf context
We take what’s in your shop and wrap it in current tour news, equipment releases, relevant stories and industry trends that make it genuinely worth reading. Not a promotional email — a golf newsletter that happens to feature your inventory. Written by someone who has lived inside the game professionally, so your members feel like they’re getting insider perspective, not a sales pitch.
Delivered to you for approval 3–5 days before send
03
You approve it and send it
You review the draft, request any changes, and send it through whatever system you already use — your existing email platform, your club management software, anything. We never need access to your member list or your systems. You stay in complete control of what goes to your membership.
Zero new platforms or logins required
What’s included in every plan
The biweekly golf newsletter
Core of every club
Twice a month your members receive a newsletter written specifically for your club. Every issue blends what’s happening in golf with what’s available in your pro shop — so it reads like a golf publication, not a promotional email. Each issue covers one or two of the following content areas:
New equipment
What just arrived, what tour pros switched to and why, what your members should be paying attention to
“The irons three tour pros switched to mid-season are now in our shop”
Instruction
Tips and technique that connect naturally to lesson bookings and fitting days at your club
“Why most mid-handicappers are playing the wrong shaft flex”
Golf technology
Launch monitors, fitting tech, training aids — explained in a way members actually understand and want to engage with
“What a Trackman fitting actually tells you about your game”
Product comparisons
Side-by-side breakdowns that help members make confident buying decisions without feeling sold to
“Distance vs workability — how to choose your next iron set”
Game advice
Groove wear, ball fitting, equipment maintenance — genuinely useful content that keeps members engaged between purchases
“How to know when your grooves are costing you shots”
Soft & hard goods
Footwear, apparel, gloves, accessories — the full pro shop story, not just clubs and balls
“The shoes Matt Fitzpatrick won the Heritage in just landed in our shop”
Add-ons — built around your club’s needs
The newsletter is the foundation. These are the pieces clubs add on as they get comfortable with the content and want to extend its reach.
Social media captions
4 ready-to-post captions per month pulled from the newsletter content. Your staff copies, pastes, and posts. No scrambling for what to say on Instagram or Facebook.
Demo day & fitting event emails
A pre-event email that builds anticipation and drives attendance, and a post-event follow-up that captures sales momentum while interest is highest.
Special promotion emails
End of season sales, new arrival announcements, trade-in campaigns — written to drive traffic without feeling like a discount store blast.
Weekly cadence
Some clubs want more touchpoints with their membership. We accommodate weekly delivery for clubs that have the inventory and appetite for it.
Flexibility
Every club is different. We write to yours.
There’s no template. We learn your club — your membership demographic, your pro shop’s strengths, your head pro’s voice, what sells and what doesn’t. Over time the content gets more specific and more effective. Clubs tell us things like:
“Our members skew older — they care more about forgiveness than workability”
“We do a lot of fitting business — lean into that angle”
“Our teaching staff wants to be mentioned — tie instruction content to their names”
“We carry a lot of FootJoy — can we do more soft goods content?”
Free sample — golf newsletter for your course
Read a full issue before you decide anything.
Enter your email and club name and we’ll personally send you a complete sample written the way your members would actually receive it.
We send it personally within 24 hours. You’ll hear from a real person.