Golfers never stop obsessing over the game.
Your pro shop should be where that obsession leads.
Tour equipment changes, new driver releases, swing technology, what the best players in the world are doing differently — your members are consuming all of it constantly. From Golf Digest, YouTube, and the big box stores down the road. Rarely from you.
You’re sitting on the most powerful asset in golf retail — a captive list of the strongest buyers in the game, people who already trust your expertise. A dedicated golf newsletter for your course is how you reach them.
This isn’t about pushing merchandise. It’s about becoming the resource your membership trusts with their golf game — and their wallets.
This is different from your current club communication
Your current club communication
Flight winners.
Event recaps.
Member news.
Event recaps.
Member news.
If that’s what you’re sending — keep sending it. It matters to your membership.
Nine and Dine results
Member events and announcements
Club news
This is something separate
Equipment.
Instruction.
The game.
Instruction.
The game.
A dedicated golf newsletter for your course — focused entirely on the game and what’s happening in it.
New gear your members should know about
What tour pros are playing and why it matters
Tips that drive fittings and shop visits
How it works
01
Tell us what you want to move
What just arrived, what you have too much of, what your members are responding to — a quick monthly conversation keeps us aligned with your shop floor reality.
02
We write it — with real golf context
Current tour news, equipment releases, relevant stories and industry trends woven around your inventory. Written with the credibility of someone who has lived inside the game professionally.
03
You review it and send it
You approve everything before it goes out. Send it through whatever you already use — no new platforms, no access required from your end.
“The strongest buyers in golf are already on your email list.
They’re just not hearing from you.”
They’re just not hearing from you.”
Who writes it
CC
Country Club Content
Former Class A PGA Professional · Golf Media & Marketing Expert
Written by a former Class A PGA Professional with hands-on experience at private clubs in New York and Florida — not a marketing agency that googled shaft specs before your call. Years spent writing about golf equipment and the game for the industry’s most respected outlets means your members get content that sounds like it comes from someone who actually plays.
Free sample — golf newsletter for your course
Read a full issue before you decide anything.
Enter your email and club name and we’ll personally send you a complete sample written the way your members would actually receive it.
We send it personally within 24 hours. You’ll hear from a real person.